A bunch of like minded people.

Like all great stories, this one started in a pub. In 2003 a group of friends were watching the Grand National in a pub in London when one of them happened to mention that he'd read an article that 1 billion people didn't have access to clean water. He thought we should do something about it. More specifically, we should launch a not-for-profit bottled water which gave all its profits away to fund well-building programmes. Needless to say, the resulting discussion was somewhat 'creative' and the more beer we consumed the more passionate we became.

Photograph of Duncan Goose In June 2004 Duncan Goose quit his job to work full time on getting the project off the ground. It wasn't easy, but with the support of the original group of friends, One became more and more of a reality when on May 30th 2005 the first bottles rolled off the production line – at exactly the same time Bob Geldof announced Live8. It must have been a sign!

It's been a challenging, but sometimes quite magical, journey for the team behind One. What started off as three men and a dog working late into the evenings and every weekend suddenly started to snowball into a team of like-minded people who wanted to help out in any way they could. Wives, friends, former colleagues, companies, friends of friends, friends of friends of friends. It seemed like whoever got to hear about the project wanted to make a difference too.

They are all heroes in our books and we are incredibly grateful to all of them – check out our heroes' page to see who they all are.

Duncan may be the man at the front, but we have an army behind us – and you are part of that army too.

You may ask why Duncan decided to do this – the answer is simple. Between 1998 and 2000 he fulfilled a life-long ambition to ride a motorbike around the world. Despite some ‘interesting' close shaves such as being shot at, colliding with a deer, being rescued by the police in Baluchistan and being in an earthquake - two particular experiences were to change his view of the world and how a little bit of support can drastically improve people's lives forever. Duncan was caught in the middle of Hurricane Mitch which decimated Honduras, killed over 30,000 people and did $4bn worth of damage. Although he did a bit of ‘on-the-spot' relief work such as digging houses out of mudslides, it was a fund raising programme he set up with some other travellers that made the difference. The money they raised was ear-marked to help re-build the village they were in, but so much money was raised that it went on to rebuild 13 villages. The second experience was being welcomed into a small village community in the Peruvian Andes near Machu Picchu. Although incredibly poor their generosity was over-whelming and Duncan has continued to support the village including the building of 30 toilets and providing educational materials and clothing. He was recently made an official ‘god father' to 150 children there.